Ya know, I kinda like this idea:
The "gunman" in the Omaha episode was actually a teenager who desperately wanted the kind of publicity that the 24/7 media establishment could give him. He reportedly left behind a note proclaiming, "Now I'll be famous."How did he know he'd be immortalized? Simple. He knew he could count on his enablers: The media would inevitably spread his fame by identifying him in reports in Omaha, across the U.S. and throughout the world.We in the communications world practically enabled the kid by giving him, posthumously, what he wanted all along. Shame on us.It doesn't have to be this way, though. What if the media covered all the nuances of the story but ceased naming the vicious and disturbed murderers who kill for the kicks of getting their names on the evening news and on the front pages of newspapers, magazines and Web sites?