Opinions seem to be mixed--even within one online publication--among conservatives about whether Mike Huckabee's Christmas ad will prove a net gain for his campaign, or a loss.
I, personally, come down on the latter side. Jim Geraghty explains it thus:
But it's worth noting that too much talk about Jesus in a political context can make folks look skeptically even on utterly innocuous uses of His name.I would phrase it a bit differently... it seems to this lay preacher that Reverend Huckabee is turning what should be one of the holiest days in the year into a campaign sound bite. And, honestly, I agree it is likely to increase the skepticism overall, and that can't be good for Huck.
Bottom line, Huck is talking too much Jesus and not enough policy for a political election, and I think it will backfire on him. If he were running for, say, Archbishop of Washington or High Priest of America, it would be different, but the office of the Presidency is a secular, not religious, office.
Someone needs to remind Huck about that.