12.09.2007

NBC: No "Thank You" for the Troops - Updated and Bumped

It's truly sad that this story has to appear on Pearl Harbor Day:

WASHINGTON — NBC has nixed holiday advertisements meant to thank troops for serving overseas in opposition to the inclusion of a non-profit's Web address.

The ads, paid for by the non-profit Freedom's Watch, are a simple thank you, the group says, with people shown paying gratitude to members of the military and the final frame showing the group's Web address, www.freedomswatch.org.

Click here and here to view the ads that NBC won't air.

NBC is refusing to air the ads as long as the address is included, according to an e-mail exchange between NBC and the group, which Freedom's Watch provided to FOX News.

"Per my previous email, the www.freedomswatch.org website will have to be redacted from the commercials for approval. This comes from Alan Wurtzel and Rick Cotton," according to one of the notes.

Wurtzel is president of research at NBC. Rick Cotton is general counsel for NBC Universal.

Well, I don't have any NBC censors here, so I will say it:

To all our vets, past and present, Democrat or Republican or Third-Party, Christian or Jewish, Hindu or Buddhist, atheist or Other... THANK YOU.

Update and BUMP: NBC blinks.

WASHINGTON (AP) — NBC reversed course Saturday and decided to air a conservative group's television ad thanking U.S. troops.

The ad, by the group Freedom's Watch, asks viewers to remember the troops during the holiday season. NBC had refused to air the ad because it guides viewers to the Freedom's Watch Web site, which NBC said was too political.

But in a statement issued Saturday evening, NBC said:

"We have reviewed and changed our ad standards guidelines and made the decision that our policy will apply to content only and not to a referenced Web site. Based on these amended standards the Freedom's Watch ad will begin to run as early as Sunday."

NBC' head of standards and practices, Alan Wurtzel, notified Freedom's Watch's media consultant Saturday by e-mail, writing: "This will confirm that the Freedom's Watch spot is approved for air."

Freedom's Watch President Bradley A. Blakeman welcomed the decision. "We're actually very happy that NBC has agreed to change its position because it will only help the troops be properly thanked," he said.

Score one for the good guys.